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May 17, 2018

In 9 out of 10 cases, brands using memes is a bad and not-funny idea. Incredibly, it turns out there is something that ruins a good meme even faster than a lame branded tweet, though: the U.S. military joking about killing people.

On Thursday, the United States Air Force dropped this rather alarming reference to the viral debate over whether this audio recording sounds like the word "yanny" or "laurel":

The alarm and backlash were immediate:

Some 300 members of the Taliban were reportedly killed fighting in Farah. Jeva Lange

Update 1:48 p.m. ET: The Air Force has deleted its tweet, writing: "We apologize for the earlier tweet regarding the A-10. It was made in poor taste and we are addressing it internally. It has since been removed."